Innovative Writing Works 2017 All rights reserved.
Writing Means Business...
Innovative Writing
Don't let poorly written business communications cost you
or your company. You need to use engaging business writing
that:
Brochures that communicate benefits
When it Informs, Educates, Persuades, and Sells
Grabs the readers attention and keeps it.
News Releases or Newsletters that get read
Presents focused information that's easily understood.
Clear, concise Employee Handbooks,
Provides a distinctive image of your business, service, or
product
.
Keys to More Effective Writing
Words are powerful business tools. Are you using them effectively?

Do your sales letters, marketing materials, website pages, reports,
newsletters, or training materials provide the results you want?
Improve Your Business Writing Skills
Improving your business writing skills can make a big difference for you and your company.
Things to keep in mind whenever your write:
Throughout this site you'll discover free tips and advice to help you do just that. Whether
you're a small business owner looking to write your own company communications, or an
employee whose job description includes developing business communications, the pages of
this website can give you useful insights to capture the "words that work" for you.
And if you feel you don't have the skills or time to handle all your writing needs,
consider using the services of a freelance writer.
Writing Means Business...
The free self-help materials on this website can help you write more effectively and
reach your business communication goals.
Find out how to write:
1. Know the purpose of your writing before you start.

2. Keep your writing simple. Communicate clearly. Get to the point. Choose your words carefully.

3. Use short sentences whenever possible. Break up long paragraphs. Don't overwhelm the reader
.

4. Grab attention for key points with headlines or subject headings. Apply bullet points to emphasize
important steps or information.

5. Reread your work and proofread carefully.
Also, learn about: