Innovative Business Writing
Get Your Letter Opened
Is Your Letter Getting Read?
Too often strong sales letters get pitched before they are ever opened. That's because
the envelope in which they are mailed fails to entice the recepient to open and read it.
Follow these proven tips to "Get Your Letter Opened" and
increase your direct mail success
Five Surefire Ways to Get Your Letter Opened...and Read!
Hundreds of thousands of sales and fundraising letters are mailed each day; millions every
year. The average person probably receives two or three unsolicited offers for credit cards,
magazine subscriptions, auto insurance, etc. every day in the mail. Many get tossed in the trash
without ever being opened.
You have about 3-5 seconds to interest people in opening your letter. If it never gets opened,
you have wasted your time and money. The success of your mailing hinges on how well
your envelope compels the recipient to look inside.
Here are five surefire ways you can tip the odds in your favor and get your letter opened.
1. Put a compelling message on the envelope that makes the
reader want to know more. Use teaser words like “new”, “free”,
“announcing”, and “save”.
2. Make the address appear handwritten or use a window
envelope. People are more likely to open an envelope that doesn’t look
like “junk mail.”
3. Use a colored envelope, rather than plain white. Color draws
attention to your envelope and sets it apart.
4. Give the envelope an official look. People are more likely to
open envelopes that appear to convey some type of official information.
5. Indicate a deadline for response. Imply urgency to your