Newsletters are a creative way to communicate on an on-going basis with current or potential customers
or members. Newsletters that provide interesting and helpful information can build your brand identity.
They can also enhance sales and build customer loyalty.
A newsletter can:
Provide how-to information
A newsletter can be printed and mailed, web-based, or e-mailed.
Regardless of the distribution method, your newsletter must present
your message in a concise and easy-to-read format. It should provide
the reader with useful information and not just a sales message.
Over time, a newsletter builds name recognition for your company or
organization and establishes you as a readily available source for
specific products or services.
Build a Relationship with Customers or Members
Forge a relationship or bond
Introduce new products or services
Announce changes or special offers
Whether you are developing a new publication or updating an exisitng one,
begin by preparing a prototype newsletter.You will need to decide on the
newsletter's size and format, masthead, graphic elements and type styles.
Many printed newsletters use an 11 x 17 inch sheet of paper folded in half
to produce four 8 1/2 x 11 inch pages. Using two-columns of type per page
can make the copy easier to read and more visually appealing.
Balance text and graphics. Typically, a newsletter text takes up 60 to 85%
of the space, with pictures or other graphics in the remaining area.
The masthead where the title of the newsletter appears should be
distinctive and give an indication of what the newsletter contains. Put the
strongest article on the front page. Keep your articles short (no more than
500 words). Vary the length of articles.
Its best to work with page layout software like Microsoft Publisher or
Adobe InDesign, rather than word processing software.
For photographs, use EPS, TIFF or JPEG. JPEG digital photos should have
at least 300 dpi resolution.
If your using color in your newsletter, set for CMYK, not RGB in the