Your website or landing page is a critical communication and sales tool for your business or
organization. It serves as a vital link to current and potential customers or members. But writing
content for a website or landing page is different than writing a printed sales letter or brochure.
Is Your Website or Landing Page Delivering
People don't "read" a website page, they "scan" it. Your copy needs to be clear, concise, and
to-the-point. It also needs to be reviewed and updated regularly to provide accurate and
useful information about your company, product, or service.
Having an up-to-date, attractive looking, and easily navigated website is
important. But it's the content that makes the sale. If your website fails to
provide the needed information in a concise, compelling manner, its likely the
reader will click to another site. You have only a few seconds to convince your
website visitors that they came to the right place.
Search Engine Optimization (SEO) and keyword writing have
become an important part of website development. These are the tools that
allow search engines to find and display your website information. And while
SEO writing principles are important in website copywriting, keep in mind
that search engines aren't going to buy anything from you or request your
services. The focus should always be on writing quality content.
One of the most effective techniques of SEO writing is to include certain
words in the copy that are likely to be used by individuals who are searching
for information about your company, product, or service. These keywords will
determine if your website will come up when individuals do an online search.
The goal is to work these words iton your content several times, but do not
overuse. The copy needs to read smoothly and make sense.
Once your website or landing page is found, the content needs to grab the
readers attention and convince him or her that you can provide what they
need. It's your job to provide the words that work for your website.
Websites Need Great Copy to be Successful
Click on the link to the upper left to find out
more about how to have a great website.